Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts

Tuesday, November 6, 2012

The Culture of Coffee

This post is a portion of a larger untitled work in progress...

I love coffee. Since I was a boy, studying for the Advanced Placement Physics test in high school, my affection for this drink has known no bounds. Through college, it was the muse to my philosophical meanderings and stimulated both thoughtful and humorous conversations between my friends and myself. And in the working world, I greet it every day as the encouragement to welcome both the blessings and challenges of that day, yet to come.

In the past, I have often been accused of “coffee snobbery”. I prefer the term, coffee connoisseur. This term suggests that I respect the history and traditions surrounding coffee, whereas the former term implies that I arrogantly abuse my knowledge of coffee to compensate for my own lack of, shall we say, “beans.” I assure the reader: that is not the case.

As an example of my respect for the traditions surrounding coffee, I bring to your attention a misnomer regarding coffee proper in our culture. When you ask a friend to grab a cup of coffee with you, what you really mean is to grab a latte, an Americano, a mocha, or, saints preserve us, a “frappuccino”. It is very rare that I find myself sitting in a coffeehouse with a cup of freshly-brewed traditional black coffee before me. The above mentioned beverages are actually espresso blends, not made from traditional drip coffee makers.

Though I will be the first to agree that espresso possesses a rich, poignant flavor to it that is not found in regular coffee, it is a dainty European beverage. To me, it is the drink of the high-class and wealthy.  With their menu consisting of either overpriced espresso drinks or “freshly brewed coffee”, your next visit to the nearest Starbucks will either leave you with a small fortune missing from your wallet or a simultaneous regurgitation and loss of bowel control.

While I mention Starbucks, I would be remiss if I refrained from expressing my disdain for the establishment. They either fleece you or they “release” you. But I have disputes with Starbucks on crimes against the culture of coffee.

Starbucks has commercialized the coffeehouse. With their political awareness and patented coffee cup and heat sleeve design, they have infringed upon the peace and warmth that was once the local coffee shop. Starbucks has driven out the truly conscious and thoughtful people and made the coffeehouse into a rabble house of mindless, unimaginative pretenders. It is now considered “trendy” to drink Starbucks coffee, to hold the branded, recycled cup and carry it as a symbol of status, long after the liquid essence is gone. I once asked a man that I knew was a regular Starbucks coffee drinker why he preferred Starbucks coffee.

"It's because I'm sold on the brand." he grinned.

If I manufactured, packaged, and marketed mediocrity, despair, and misery in a buy-one-get-two-free combo pack, would you buy that too?

Among the throngs of people, there is something lonely about sitting in a Starbucks, knowing that maybe a few blocks away, there is another one, exactly like it. There is nothing unique about where you are sitting at this moment. For centuries, coffeehouses have been the source of inspiration for writers, actors, inventors, scientists, and every other occupation. And when one is sitting in a commonplace room that has been replicated in other locations a thousand times over, with overpriced, bitter hot water, and the noisy, zombie rabble, inspiration is very hard to find. I have achieved no manner of peace sitting in a Starbucks.


However, for me, the culture and traditions of coffee are alive wherever I call home. In fact, coffee has become a necessary part of my home. To many, this may sound radical, but coffee has been as integral a part of my history as it has been in all human history. Although the worldly pleasures of drugs, sex, and alcohol beckon temptingly, coffee is my innocent release. It is a necessity to maintain a caffeine habit for many, but I have no habit to maintain. It is just second nature.

The true traditional roots of coffee lie in its reputation as the drink of the working man. It has become a great American tradition in the workplace. Many people consider it just a caffeine fix, but I am sure that those same people would not substitute it with an energy drink. They do not drink it simply for its utility. It is an organic and wholesome stimulant.

Coffee is an agent of relaxation, taste and smell. I would wager that nearly everyone that has experienced the smell of coffee has wanted their kitchen to perpetually smell like a coffeehouse. You imagine yourself just breathing in that toasty aroma every day and feeling comfort. It slows your breathing to a relaxed rhythm; your days begin and end with that calming scent.

In my own experience, coffee stimulates social, intelligent conversation in a leisurely setting. As the smell and taste encourage relaxation, coffee is a catalyst for creating a comfortable atmosphere where friends can come to discuss their thoughts and opinions. Were I ever to become a philosophy teacher, I would have enough coffee in my classroom to give to my students. It turns what could be a boring, uninteresting college requirement lecture into an energetic exchange of ideas, a true search for the truth and right understanding. I could be wrong about this strategy, but at least none of my students would ever fall asleep in class.

Speaking of sleep, I frequently enjoy coffee while listening to classical music. Some might say that there is no other way to listen to classical music without falling asleep from boredom, but they are wrong. There is a true fittingness to this combination.

As mentioned in the previous paragraphs, coffee is an intellectual beverage. Scientifically, the caffeine in coffee increases the effectiveness of nervous impulses in the body, making you more alert and quicker to absorb information. Smell, flavor, and chemical composition combine to create an atmosphere of scholarly expedition.

Classical music, as well, is an intellectual experience. If you have not heard of the “Mozart Effect”, look it up. For at least two decades, classical music has been a hot topic in developmental psychology as to whether or not it makes one smarter, more intelligent, or whatever terms they have created to describe the phenomenon. Most people I have spoken with say that they listen to classical music primarily while they are studying… or trying to fall asleep, unfortunately, that was the runner-up usage. Either way, it proves, at least to me, that classical music at least allows one to focus their intellectual efforts and drive out distractions. Combined, coffee stimulates the mind without assaulting it, while classical music stimulates the senses without overloading them. They strike the perfect balance for intellectual pursuits, of which I am very fond.

To conclude, coffee has a long tradition. I do not believe that I invented it; I would not be nearly clever enough to pull that off. But there is a deep integrity and culture behind the simple mug of hot coffee that can be enjoyed in the peace and quiet of the little coffee shop on the corner. With the first sip of the day, you sigh and smile, and it almost sounds like someone nearby is playing the “Morning” piece from Grieg’s Peer Gynt Suite just for you.

Tuesday, July 17, 2012

College Life: A Survival Guide

It's been over a year since I've graduated college and having lived in the real world for some time now, I've realized what lifestyle practices have served me well and which I could probably have used a do-over on. These are just a few lessons I learned that illustrate this (some humorous, some serious):

1. Don't drink from the Tupperware bin
Whatever is in it, it doesn't concern you. Either there's not enough alcohol in it to make a difference (because your host was cheap) or there's too much alcohol in it for you to handle (because your host wants to get you plastered) or that guy who just did a keg stand got sick and couldn't make it to the toilet... Any way you look at it, drinking from open containers at a social gathering of complete strangers is a poor idea.

2. Go to class
As you begin to pay loans, typically 6 months after you graduate, you'll begin to realize how much of that money you paid to sleep in, take an extended lunch break by playing Halo or Call of Duty, or start the weekend festivities 3 hours early. You might hate that philosophy class at 8:30 MWF, but trust me, going to that class and learning something will make the burden of paying off your student loans more bearable. And who knows: your 5-year highschool reunion trivia contest might consist of identifying the author of the phrase "Cogito, ergo sum". Just imagine the bragging rights....

3. Get involved
Join a club, perform community service, play intramural sports/go to a college sporting event, or explore the various social opportunities offered by your university/college. If you graduate and the only change in scenery was the venue of this weekend's slosh-fest or the variations in the mess of your dorm room, you'll have missed an excellent opportunity to get in the habit of trying new things and being a true risk-taker. By not going to the parties, you will try most things that people don't dare to think possible on a weekend evening, such as, actually having a good time.


Notre Dame
The Basilica of the Sacred Heard [left] and the Golden Dome [right] at the University of Notre Dame

4. "Beer Before Liquor Only Makes You Sicker"
I've suddenly forgotten why I know this one...

5. Exercise and eat well
This is difficult depending on your major and where you go to school. As a physics-philosophy major at the University of Notre Dame (with one of the best food services in the country), it was easy to not exercise much (because of all the homework associated with my majors) and eat poorly (because of the ready availability of so much good-tasting, unhealthy food). Also, watch how much you drink because alcoholic beverages are full of all sorts of fattening carbs/sugars/etc. The "Freshman-15" is not a joke. I gained it while running varsity track and field at St. Louis University (granted, the food was awful there). It's real.

6. Coffee is your friend
None of the sugar from "energy drinks", all of the caffeine, and it's good for you! For those late study nights, cramming for organic chemistry or as an excuse for a social outing, coffee is wholesome and fun!

7. Get a head start on good habits
No matter who you are, college is a crucial time in your life. Odds are, you are away from home or you are spending a substantial amount of time without parental supervision/guidance. I love my parents and I considered this aspect of college to be a particularly awesome thing. This is because I've always looked up to my parents and I want to be just like them some day. The first step to doing this, however, is to actively seek to develop good practices and habits. What you do with the first few years of your freedom will help you (or haunt you) for the rest of your life. And I think that's really the best piece of advice I can give in this post, so I'll end with that.

Sunday, July 15, 2012

The Perfect Cup of Coffee

This blog title would be wholly misleading unless I wrote something on coffee.

Sundays are typically my favorite day of the week for several reasons. It is the Lord's day, so it's good to begin with the Holy Mass and then catch up on some much needed prayer and spiritual reading. Also, because it is the Lord's day, I get to take a break from work (and who says that God is not good?). There's always some kind of good intellectual reading I can do, which has been good ever since I've graduated because I enjoy intellectual stimulation. I'm also able to indulge in my love for classical music while I read. 

But although each of these things are important to a peaceful Sunday, I might venture to say that aside from Mass and prayer/rest, the most important part of the day is the first cup of coffee. Coffee can mean alot of things to different people, but for me, it's very special and probably something I will address in another blog post. For now, I would like to share my experience and thoughts on how to make a perfect cup of coffee.

First thing I should say about coffee is that I am describing homemade coffee. Those who know me (and those who don't find out anyway) know that I am not a big coffeehouse guy. And the more commercial the coffeehouse is (i.e. Starbucks; I'm just going to make no bones about it here), the more I dislike it. I don't believe that all coffeehouse coffee is rubbish, but in my opinion, nothing beats a good homemade pot of coffee. So I'm not referring to your cafe dolce latte with double shots of espresso, low fat cream, and a little cherry on top; I'm talking about coffee as the every-man's beverage.

What's Bad for Coffee
Among the things that are bad for coffee include exposure to extreme temperatures (hot or cold), moisture, air (particularly the oxygen in the air), and light. As a result, the key to brewing the perfect cup of coffee is to avoid these things. Don't store your coffee in the freezer or in a sauna. Also, don't remove it from its original darkened, opaque container only to put it in a clear glass jar, simply because it brings culture to your kitchen (I guess you could do that, just don't think you're ever going to serve it to guests). 

Beans vs. Grounds
There are pros and cons to both. My preference has practically always been beans, whenever I can get them. The primary reason is because coffee stays fresher, longer as a bean as opposed to a being in ground form. This is because as a bean, the coffee has less exposed surface area than grounds do. If a coffee bean has approximately 1 cm squared surface area and a ground coffee bean, depending on the fineness of the grind, has a surface area of 157 cm squared, that's an increased surface area of nearly 15,000%(!) So why do we care about surface area? An increased surface area means that the points of contact for the elements listed in the previous section also increases (more surface area means more contact with oxygen, for example). Also, depending on how long you grind your beans for, you get to control how fine the ground is, per your preferences. 

However, the cons to using beans include waking roommates up when you grind your coffee (because it is noisy). In addition, you have to get a grinder, which can be relatively cheap, but it's just another "thing" you need to have for this, so it might not be convenient. As far as price difference goes, I'm not 100% sure what the comparison is. I get the feeling (step back) that you get more grounds for your money than you get beans. But that might just be me.

Brand
The best kind of coffee is foreign coffee. I've had Brazilian coffee, Venezuelan coffee, and Hawaiian coffee. My favorite was definitely Brazilian because of the fine ground and the sweet taste (yes, fresh coffee actually tastes a little sweet; it's stale/burnt coffee that tastes bitter). With that being said, truly foreign coffee is incredibly difficult to get/is very expensive. If you do get it, I recommend getting it as whole beans and save it for special occasions such as Christmas or Easter morning or whenever you have company over. As previously stated, the beans will stay fresh longer and that's what you need for good coffee that you'll only have on occasion.

Aside from the rare treat of foreign coffee, my favorite coffee brand is Stewarts. Based in Chicago, they take beans from around the world and create blends of grounds/beans for a smooth and wholesome cup of coffee. This coffee is not bitter in the slightest, which is one of my favorite qualities about it. I've only ever seen grounds in stores, but I know they sell whole beans from their website, so unless you want to order online, you're kinda stuck with grounds. My second favorite thing about Stewarts is that it is one of the only cups of coffee I've had that taste great when it's cold. To me, that's the ultimate test of a good coffee. With most coffees, alot of the flavor is passed over when you're trying to keep a hot cup from scalding the inside of your mouth. But when the cup cools, it tastes awful. Stewarts, however, actually tastes pleasant and still very smooth when cold, allowing you to finish that cup instead of throwing it out and refilling your cup with more hot coffee. 

For St. Louise-ans, I recommend Thomas. It shares all the major good qualities of Stewarts (namely the smoothness and the retainment of taste when room-temp) and it's a local business in St. Louis. Also, it does come locally in bean form. The only draw-back to these two brands is that they are fairly expensive. If you're short on cash, the standard Maxwell House or Folgers will do the trick for reasons explained in the next paragraph.

Water
If I'm honest, your pot of coffee is really only as good as your water you make it with. All talk about brands aside (that comes down to personal preference, anyway), it's objectively true that you're not going to have a good pot of coffee if you're using bad water. Luckily for me, St. Louis has the best-tasting tap water of any major city in the country. However, I know for alot of places (especially South Bend, IN), the local water is terrible. Icky water is bad for two reasons. First, it makes your coffee taste bad. Second, depending on what's in your water, it can destroy your coffee maker by causing buildups in the piping. As the coffee maker pumps the water from the reservoir into the filtering basket, it heats it up and some of the water evaporates, becoming steam. The minerals dissolved in the water, however, do not all evaporate and instead build up in the plumbing of the coffee maker. Unfortunately, the only way to get rid of this build up is to either run vinegar through your coffee maker (a smelly and time-consuming process) or throw the coffee maker out entirely and purchase a new one.

If you have poor water quality, you can either purchase bottled water in gallon jugs or use a water purifier. Having used both, I believe that a water purifier is more convenient and possibly cheaper in the long run. Instead of storing gallon-sized jugs around your house or dorm room, you just store small filters for the water-purifier. Or if you'd like to get a water purifier for your sink tap (a bit more expensive), that works also.

Brewing
From my experience, it doesn't really matter what quality of maker you use. I've only ever gotten the $20, simple-function coffee makers, so I may be wrong. But those have always suited my needs just fine. Other than that, there's really not much to say about brewing. Just make sure you don't leave the maker on for too long, otherwise it'll burn the coffee, especially when there's not much left in the pot. If you're concerned about burnage, after the coffee is finished brewing, you can position the coffee pot slightly askew to limit the amount of contact between the pot and the heating element (see pictured). This'll keep the coffee warm, but eliminate burning.

Conclusion
Anyone can have a good homemade cup of coffee and for an economical price too. Don't pay an arm and a leg and your first-born child for a caffe latte dulco macchiato over-priceo sugarwater-o americano at Starbucks (and please don't pay a dime for their "freshly-brewed coffee"). Make it yourself!